Copy Stating simply that "fat" is sexy. Something that usually is not portrayed in today's culture. Therefore, it may seem confusing if appearing by itself.
The rest of the ad gives meaning to the statement "fat is sexy." An in-style hairdo right now is full hair that has a lot of body. This hair spray's advertising campaign is based around the idea that it gives your hair "body," therefore making it "fat."
No comments:
Post a Comment